American musician and fashion designer Pharrell Williams has been named UNESCO’s goodwill ambassador in Paris for artistic education and entrepreneurship.
He continues his cultural dominance of the French capital as Louis Vuitton menswear artistic director and performer at Notre Dame Cathedral’s reopening earlier this month.
Williams said he hoped to “deepen that sense of unity and togetherness” in work that “evens the odds for marginalized communities.”
He also spoke about his impoverished youth, adding: “Growing up in Virginia, never in my wildest dreams did I think I would be given an opportunity like this one.”
The role of goodwill ambassador for the Paris-based UN cultural agency involves promoting its initiatives that include protecting Indigenous cultures, advancing education and health care for women, raising awareness about genocide prevention and safeguarding cultural heritage.
The UN agency said Williams will be “a mentor and role model for young creators, particularly in Africa, where UNESCO supports the development of cultural industries.”
Williams joins a list of goodwill ambassadors that includes US jazz musician Herbie Hancock, Brazilian artist Vik Muniz and Japanese filmmaker Naomi Kawase.
The fact that Williams is an American citizen means his selection as goodwill ambassador may be highlighting the readmission of the United States to UNESCO last year under President Joe Biden.
The US exit under President Donald Trump cited alleged anti-Israel bias within the agency. The decision followed a 2011 decision by UNESCO to include Palestine as a member state, which led the US and Israel to cease financing for the agency.
